.XXX Fodder for Gail Dines’ Next Book

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I was thinking, because I just read Pornland by Gail Dines, who one minute differentiates between “gonzo” pornography and high-end pornography, then mixes it all up as bad and has a chapter dedicated to the bad porn businessmen who only see dollar signs where women’s body parts are concerned; I was just wondering if Ms. Dines will be including .XXX in her next case study?

Porn vs. Mainstream is a big deal to Gail Dines. Pornographers might as well be walking right up to consumer doorsteps and throwing pictures directly in people’s faces. But, in a way, I guess they do; via the internet.

Well, it’s not just the internet anymore. I mentioned this in my last post, but I’d like to highlight it here. .XXX ads on the Discovery Channel? On the side of a bus? On a speedboat?

“We’re going to spend in the first year, between now and March[?], we’re spending three million dollars on promoting the space. You may have seen full page adverts in the L.A. Times and the Financial Times. We’re carrying ads, you can go see them today on the front page, clearly labeled .XXX; Major League Baseball–MLB.com–in the United States; ESPN; Time.com; places that won’t normally carry adult adverts are carrying clearly identified .XXX ads. We launched two commercials in the last week; first are on YouTube. One already got [?] three million hits. The one we launched yesterday–you can look it up–the one we launched yesterday is the most viewed clip on YouTube in the last twenty-four hours. 1.1 million hits in the last twenty-four hours, that’s been advertised by mainstream. The whole point of .XXX is to bridge that gap to mainstream acceptance. Diane [Duke] [scoffed?] at me two or three years ago about taking mainstream sport sponsorships–no major sporting event. Well, I’m happy to announce that we sponsor the world’s powerboat championships. We have three-time World Champion Mike Seabolt racing “Miss .XXX”. It will be lined up in the water against “Miss Geico”; another major brand. IndyCar, in the United States, have agreed to take our sponsorship for a XXX logo site. We haven’t even started yet. We’ve got twenty million, in the first year, to promote the brand and drive traffic, and the people who’ve already got the names are enjoying that traffic already.

Well! It would appear that Gail Dines is right! But will she add in her commentary that the American adult industry never wanted it? That the American adult industry and its L.A.-based trade organization, Free Speech Coalition (FSC), has been fighting .XXX for years? Even Manwin is against it, reportedly suing ICANN and ICM Registry for price gouging and unfair business practices–and Manwin is one of the most hated companies within the adult community for promoting piracy and facilitating content theft through it’s tube sites.

So if it’s not the adult industry “mainstreaming” porn in this way, who is it? Who is this person being quoted above?

Why, it’s fellow Brit, Stuart Lawley, who–according to this 2004 article–has:

.. no current or historic links to the adult industry in any form.

 

I think it’s safe to say that Stuart Lawley is now the most successful pornographer in the world; arguably standing to make more money than any other pornographer in history with this grand worldwide venture. And he doesn’t even have to own a camera.

I wonder if Gail Dines would note such a thing.

If there’s any doubt the industry has been against it, she can follow the history of FSC’s fight against .XXX by googling it, or visiting this post quoting the industry leaders and lawyers about what .XXX means to the adult industry. Minus Stormy Daniels and Nina Mercedez–who must be getting a sizable chunk of change for their endorsement–I don’t know one person, adult-related, who sees any value in the extortionist tactics displayed by ICM Registry and backed by ICANN.

At any rate, I am eager to find out what anti-porn activists think about seeing .XXX ads insinuating bestiality and celebrating racism when they turn on their t.v. sets to watch an episode of “Mythbusters”.


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Author: Julie Meadows

Francophile, oenophile, French Scrabble advocate and future zombie apocalypse survivor.

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